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LiveRamp is one of Silicon Valley’s most undervalued companies—and insiders think there could be a ‘food fight’ by potential acquirers (ACXM)





Anneka Gupta

  • Tech and advertising types alike are dying to know what will become of LiveRamp, a marketing tech business that recently parted ways with fellow portfolio companies under Acxiom.
  • Some insiders think it could get acquired by a marketing platform company like Salesforce or Oracle, especially as M&A heats up in the space in the second half of 2018.
  • Others think LiveRamp will benefit greatly from staying independent, and that the company will be valued higher as a Software-as-a-Service company than it ever was as a unit within Acxiom.

Three week ago, employees at ad tech firm LiveRamp officially learned that they would read more >>>

Source:: BusinessInsider.Com

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