LiveRamp is one of Silicon Valley’s most undervalued companies—and insiders think there could be a ‘food fight’ by potential acquirers (ACXM)
|07/20/2018||Posted by BusinessMediaguide.Com under General World News||
- Tech and advertising types alike are dying to know what will become of LiveRamp, a marketing tech business that recently parted ways with fellow portfolio companies under Acxiom.
- Some insiders think it could get acquired by a marketing platform company like Salesforce or Oracle, especially as M&A heats up in the space in the second half of 2018.
- Others think LiveRamp will benefit greatly from staying independent, and that the company will be valued higher as a Software-as-a-Service company than it ever was as a unit within Acxiom.
Three week ago, employees at ad tech firm LiveRamp officially learned that they would read more >>>