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Marketing Automation & Content: A Perfect Match


When you think about the term marketing automation, it may make you cringe a little. In fact, you may not even like the phrase at all. This may be in part because there are a wealth of companies that produce poor attempts at automated marketing, and no doubt you’ve fallen victim to this once or twice in your own email box or Facebook feed. However, when done properly with a lot of forethought, marketing automation and content are a match made in marketing heaven.

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Source:: HuffingtonPost.Com

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