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Meet ‘Generation Covid’ — the newest cohort on the heels of Gen Z

toddler gen c

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Say hello to Gen C.

Short for “Generation Covid,” Gen C is the burgeoning generation following in Gen Z’s footsteps — but it’s expected to differ from the older generation in three key ways, according to a new Bank of America research report.

Gen C will be the only generation to know problem solving “through fiscal stimulus and free government money,” the report stated, which could lay a strong foundation for universal healthcare and universal basic income. 

The pandemic will also set precedence for how the generation will physically interact, according to the report, making normal signs of details ⇒

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