Meet the 2 emerging power players at Netflix who are leading its early marketing work with brands (NFLX)
|07/23/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix is ramping up work with brands like Coca-Cola and Baskin-Robbins to promote its high-profile original series.
- Though the effort within Netflix is still developing, Business Insider talked to brands and agencies to identify the early power players who are helping shape the streaming-TV company’s work with brands.
- Christie Fleischer, who joined Netflix from Disney in 2018 to oversee consumer products, and Barry Smyth, director of brand partnerships and partner marketing, are two early leaders.
- Click here for more BI Prime stories.
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