Millennials are building multimillion-dollar beauty empires on their massive Instagram and Snapchat followings, and it’s disrupting a centuries-old industry
|04/14/2019||Posted by BusinessMediaguide.Com under General World News||
- From Rihanna to Emily Weiss, more young women are disrupting the beauty space with cosmetic lines that thrive on social media.
- While millennials are leading the way with the industry’s disruption, other generational outliers — notably 21-year-old Gen-Zer Kylie Jenner and 62-year-old Anastasia Soare — are also key players in the trend.
- Over time, beauty industry marketing has evolved from word-of-mouth and traditional ad campaigns to Instagram tutorials and user-generated content, making it easier than ever to launch a new brand.
- This has opened the door for celebrities and influencers to create their own read more >>>