Morgan Stanley predicts how our TV habits will shift in the next 5 years, and Netflix is a big winner
|01/25/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix is expected to account for 20% of online video consumption by 2023, according to a Morgan Stanley report distributed on Thursday.
- Time spent on traditional TV viewing in the US will fall to 42% as online viewing gains ground, the Morgan Stanley analysts predicted.
Netflix is expected to continue its rapid growth in the next few years, and traditional TV will continue to suffer.
In a report released on Thursday, Morgan Stanley analysts predicted that Netflix will account for 20% of online video consumption in the US by 2023. Hulu will gain ground but remain much smaller, the analysts predicted.
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