Home » General World News » MoviePass said a new strategy for working with theaters would boost revenue, but its finances show otherwise (HMNY)

MoviePass said a new strategy for working with theaters would boost revenue, but its finances show otherwise (HMNY)





MoviePass

  • Earlier this month, MoviePass CEO Mitch Lowe told Business Insider that charging theaters and studios more for marketing was a way to generate revenue that fit with industry norms.
  • However, the company earned less revenue from marketing and promotions in the second quarter of the year compared to the first, according to the latest quarterly report from MoviePass’ owner, Helios and Matheson Analytics.

As MoviePass scrambles to keep the lights on, it seems one of its new plans to earn more revenue hasn’t worked out as advertised.

When the movie-ticket subscription service announced its most recent change — going from subscribers read more >>>

Source:: BusinessInsider.Com

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