General World News

Netflix acknowledged price hikes hurt growth in the US, and its pricing power will face an even greater test as new rivals launch (NFLX)

The Irishman Netflix Martin Scorsese Robert De Niro

  • Netflix has had a harder time holding on to subscribers in the US since it raised prices earlier this year.
  • Its third-quarter earnings report did little to assuage investors’ fears that its pricing power may be limited.
  • Netflix’s pricing power will be tested more during the fourth quarter and into 2020, when forthcoming services like Disney Plus and Apple TV Plus take hold.
  • The streaming giant may have to pull back on regular rate increases or find other ways to boost the value of its streaming service.
  • “I don’t think the price itself is the issue,” Eric Haggstrom, the forecasting analyst at eMarketer, read more >>>

    Source:: BusinessInsider.Com