Netflix is dominating HBO in how much people love its original TV shows and movies, and its lead is growing (NFLX)
|05/27/2018||Posted by BusinessMediaguide.Com under General World News||
- Netflix is dominating its competition in consumer perception of original programming, according to new research from Morgan Stanley.
- Thirty-nine percent of respondents in a Morgan Stanley survey said Netflix had the “best original programming” — more than double HBO’s second-place tally of 14%.
- The subscriber count for HBO‘s premium streaming service, however, is surging.
- HBO Now is projected to rapidly expand its lead in domestic subscribers among premium over-the-top services by the end of 2018.
Netflix’s original programming is blowing away its competition in the eyes of consumers, but the subscriber count for HBO’s streaming service is surging, according to new read more >>>