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Netflix is letting people without a subscription watch ‘To All the Boys I’ve Loved Before’ to try to boost sign-ups — the first time the streaming service has offered a free movie

to all the boys

  • Netflix is offering a free movie in the US to try and entice people to subscribe to watch the sequel. The strategy is a variation of an incentive Netflix previously used with shows in other countries.
  • Netflix US subscriber growth missed analysts’ targets during the past three quarters, and offering a free movie is the newest attempt to bolster US subscriptions, which fell below expectations for the quarter.
  • Slowing subscription rates in the US follow Netflix’s price increase last year and the release of competing streaming services such as Disney Plus.
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Source:: BusinessInsider.Com