Netflix says its new price hike won’t kill growth, but data suggests $15 per month could be a much bigger problem (NFLX)
|01/18/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix rolled out its biggest price hike ever this week, raising its most popular US plan from $11 to $13 per month.
- Wall Street is bullish that the streamer will be able to effectively manage the price increase, and Netflix’s projections for Q1 subscriber growth suggest it won’t have a huge negative effect.
- New survey data suggests, however, that Netflix might start to run into trouble at $15 per month.
In general, customers begin threatening to cancel a service because of increasing prices long before they actually do.