Netflix’s cofounder describes the company’s ‘unbelievably ridiculous’ early pitches and why they worked (NFLX)
|09/16/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix cofounder Marc Randolph — author of “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea” — described to Business Insider the streaming giant’s early pitches that helped it raise more than $100 million in venture funding by 2000.
- The early pitches from the late 1990s positioned Netflix as online video store where people could buy and rent DVDs by mail.
- They touted Netflix’s convenience and that it had “everything” on DVD.
- But Randolph said the pitches weren’t really about the ideas.
- “Your idea is wrong,” Randolph said. “The real skill is how clever you can be about read more >>>