Netflix’s first CEO says its recommendations have always been based partly on your taste and partly on what Netflix needs you to watch (NFLX)
|09/17/2019||Posted by BusinessMediaguide.Com under General World News||
- A new book by Netflix’s cofounder and first CEO, Marc Randolph, breaks down the strategy underlying Netflix’s earliest recommendation engine.
- The Cinematch matching system, introduced in 2000, made recommendations to users based on what they wanted to watch and what Netflix wanted them to watch.
- The algorithms made suggestions that optimized for the company’s inventory of DVDs and movies, at the time, as well as viewers’ tastes.
- “We had to find a way to recommend items that weren’t … new releases, but ones that they might like even better that we also happen to have in stock, or have better economic read more >>>