New data suggests Netflix may be struggling to grow its subscriber base in a few key markets, including India and Brazil (NFLX)
|07/11/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix’s average daily active user base may have fumbled during the second quarter in places including India and Brazil, data from Similar Web, which analyzes mobile website and app usage, suggests.
- In India, competition from local rival Hotstar may have affected Netflix usage. In Brazil, UBS analysts attributed their own signs of a slowdown to price hikes that rolled out earlier this year.
- Netflix’s daily active user base continued to grow heartily year over year, based on the Similar Web data.
- The UBS analysts still expect a solid second quarter from Netflix, with international subscriber growth that’s in line with the company’s guidance.
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