New downloads of MoviePass have plummeted as the service has introduced unpopular features
|09/18/2018||Posted by BusinessMediaguide.Com under General World News||
- Mobile-data insight company SensorTower found that first-time downloads of the MoviePass app have dropped 76% since June.
- Sharp declines correspond with the introduction of unpopular features, such as surge pricing and limiting movies.
- The decrease also corresponded with the plummeting stock of MoviePass’ parent company, Helios & Matheson Analytics (HMNY).
Movie-theater subscription service MoviePass saw a sudden and dramatic surge in subscribers when it decreased its price to $9.95 a month last year. But this year has been a serious test for the company, and it hasn’t exactly passed with flying colors.