Pearson Goes ‘Digital First’ in US College Market
|07/16/2019||Posted by BusinessMediaguide.Com under General World News||
Pearson, the world’s biggest education company, will release all its titles for the United States college market in digital form first, in a break from the traditional and more expensive textbook publishing model.
The British provider of textbooks, courseware and testing has been hit in recent years by changes in the U.S. market as students sought to save money by buying second-hand books, hammering its sales and profit.
However it hailed a tipping point earlier this year when it said its offering of cheaper e-books, designed to appeal to the “Spotify generation,” had enabled it to forecast sales growth in 2020 following read more >>>