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Peloton’s nightmare before Christmas: $1.5 billion vanished from the stock in 3 days amid holiday ad backlash

Peloton ad woman

  • Peloton’s stock plunged 15% in three days this week, wiping more than $1.5 billion from its market capitalization.
  • The connected-fitness startup is facing backlash over a ‘sexist, tone-deaf, and dystopian’ holiday advert.
  • Consumer sentiment can cause “a lot more stock price volatility when there are events that can cause people’s views to move up or down,” says one expert.
  • Peloton this week also slashed the cost of a monthly subscription to its workout apps.
  • View Business Insider’s homepage for more stories.

Peloton’s stock plunged 15% in three days this week, wiping more than $1.5 billion from its market capitalization.

The connected-fitness startup is weathering a read more >>>

Source:: BusinessInsider.Com