Podcast companies are using new tech to make more money from host-read ads, but some worry about overwhelming their most loyal listeners
|11/29/2019||Posted by BusinessMediaguide.Com under General World News||
- As the podcast industry heats up, advertisers look increasingly toward audio to promote brands and sell products.
- Avid podcast listeners are sought after because they engage with ads and take them into consideration when purchasing, according to a study conducted by Edison Research and podcast network PodcastOne.
- Ads read by podcasts hosts are most successful in connecting brands with listeners, several industry executives said, but some in the space worry about the consequences of increased ad loads.
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