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Podcast companies are using new tech to make more money from host-read ads, but some worry about overwhelming their most loyal listeners

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  • As the podcast industry heats up, advertisers look increasingly toward audio to promote brands and sell products.
  • Avid podcast listeners are sought after because they engage with ads and take them into consideration when purchasing, according to a study conducted by Edison Research and podcast network PodcastOne.
  • Ads read by podcasts hosts are most successful in connecting brands with listeners, several industry executives said, but some in the space worry about the consequences of increased ad loads.
  • Visit Business Insider’s homepage for more stories.

Podcast power users hear tons of ads, but they aren’t overwhelmed yet, according to a study from Edison read more >>>

Source:: BusinessInsider.Com