- Roku‘s stock was up after news that it will introduce a suite of new ad measurement tools.
- The tools will allow marketers, TV networks, and media owners to track the effectiveness of their ad campaigns on Roku’s platforms.
- The rally was a break from a rough few weeks for the stock after a Morgan Stanley analyst said Roku’s valuation was “hard to justify.”
- Get the latest Roku stock price here.
Shares of Roku jumped as much as 5.64% on Wednesday after news that the streaming player company will introduce a new ad measurement tracker, named Roku Ad Insights, that would allow brands read more >>>