So You Measure Your Customers… But, How do Your Customers Measure You?
|09/15/2016||Posted by BusinessMediaguide.Com under General World News||
A quick search online will bring back numerous posts, articles, companies, tools and other content centered on measuring your customer experience. In the last year, the topic of measuring experience has been top of mind for many organizations looking to better understand and improve their customer experience.
Throughout the customer’s journey with you, there are multiple touch points and interactions with your brand: all of these provide data that you can capture. While data is incredibly valuable, this access to data has led to a complex landscape, which can be overwhelming and confusing.
Measures certainly have their purpose. There read more >>>