Spotify’s newest board member shows how important video is to its future (NFLX)
|09/29/2016||Posted by BusinessMediaguide.Com under General World News||
Spotify has added Netflix’s chief content officer Ted Sarandos to its board of directors, Recode reports. Sarandos’ appointment will boost Spotify’s video content ambitions, to differentiate itself from rival music streaming services like Apple Music and Tidal, and from more pure-play audio platforms like SoundCloud and Pandora. More broadly, the appointment is a sign of strengthening ties between Spotify and Netflix as they look to combat digital titans – especially Apple – in their respective content arenas.
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