- Starbucks released a new Tie-Dye Frappuccino for summer on Wednesday.
- Shares climbed more than 1% to a record high on the release of the colorful beverage.
- Novelty drinks like the Tie-Dye Frappuccino help Starbucks get consumers to come to stores, something the company has struggled with in the past.
- Watch Starbucks trade live on Markets Insider.
Tie-Dye is giving Starbucks a boost.
Shares of the coffee chain climbed more than 1% to a record high Wednesday after the company released a new Tie-Dye Frappuccino drink for the summer.