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Starbucks climbs to an all-time high on the release of its Tie-Dye Frappuccino (SBUX)

tie dye frappuccino

  • Starbucks released a new Tie-Dye Frappuccino for summer on Wednesday.
  • Shares climbed more than 1% to a record high on the release of the colorful beverage.
  • Novelty drinks like the Tie-Dye Frappuccino help Starbucks get consumers to come to stores, something the company has struggled with in the past.
  • Watch Starbucks trade live on Markets Insider.

Tie-Dye is giving Starbucks a boost.

Shares of the coffee chain climbed more than 1% to a record high Wednesday after the company released a new Tie-Dye Frappuccino drink for the summer.

The new Instagram-friendly drink has been much-anticipated by consumers, read more >>>

Source:: BusinessInsider.Com