Starz’s CEO explains why his strategy is ‘all about global expansion’ and how he’s using hits like ‘Outlander’ and ‘Power’ to develop new shows (LGF)
|01/13/2020||Posted by BusinessMediaguide.Com under General World News||
- Starz CEO Jeffrey Hirsch, who was promoted to the role in September, told Business Insider about his approach to the streaming wars and how he’s taking the premium-TV network global.
- The premium-TV network, which came up in the 1990s as an add-on to basic-cable bundles, still sees itself as a complement to other video services, Hirsch said.
- Starz is focusing on audiences that it says have been traditionally underserved by premium TV, including women and African American audiences, with shows like “Power” and “Outlander.”
- It’s trying to develop more shows that serve those audiences so they keep subscribing, despite the barrage of read more >>>