Tesla CEO Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.
The “cybertruck,” an electric pickup truck, will be in production in 2021, Musk said at the Los Angeles Auto Show Thursday.
The pickup, which Musk said will cost $39,900 and up, will have an estimated battery range of more than 500 miles.
With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty.
Many pickup buyers stick with the same brand for life, choosing a truck based on what their mom or read more >>>