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Tesla isn’t disrupting the auto industry, according to the expert who created the theory of disruptive innovation (TSLA)





Elon Musk

  • Tesla is often mischaracterized as a company whose innovations are disrupting the traditional auto industry.
  • But Clayton Christensen of Harvard Business School — and the author of The Innovator’s Dilemma — argues that Tesla is actually making existing vehicles better.
  • That doesn’t mean that disruption of transportation isn’t happening in other places.

Two words are often attached to Tesla: “disruptive” and “innovator.”

Unfortunately, those words are usually shorthand for something else. By “disruptive,” Tesla supporters and detractors (but mostly its supporters) mean replacing gas-powered cars with electric ones. And by innovative, those same people mean bringing certain Silicon Valley-style attitudes about software read more >>>

Source:: BusinessInsider.Com

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