Tesla isn’t disrupting the auto industry, according to the expert who created the theory of disruptive innovation (TSLA)
|10/29/2018||Posted by BusinessMediaguide.Com under General World News||
- Tesla is often mischaracterized as a company whose innovations are disrupting the traditional auto industry.
- But Clayton Christensen of Harvard Business School — and the author of The Innovator’s Dilemma — argues that Tesla is actually making existing vehicles better.
- That doesn’t mean that disruption of transportation isn’t happening in other places.
Two words are often attached to Tesla: “disruptive” and “innovator.”
Unfortunately, those words are usually shorthand for something else. By “disruptive,” Tesla supporters and detractors (but mostly its supporters) mean replacing gas-powered cars with electric ones. And by innovative, those same people mean bringing certain Silicon Valley-style attitudes about software read more >>>