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The 10 most purchased brands in the world

Kantor worldpanel

Each year, research company Kantar Worldpanel has launches its Brand Footprint study, an global report in which it ranks the top 50 brands in the FMCG space.

The ranking is based on how many households around the world are buying each brand and how often, a metric Kantar Worldpanel calls “Consumer Reach Points.”

The aim is to uncover local tastes, trends, and behaviors and how these manifest in actual shopper decisions, the report says. The analysis covers 300 billion shopper decisions across 74% of the world’s population and 15,000 brands in 44 countries.

The study also found that emerging markets accounted for read more >>>

Source:: BusinessInsider.Com

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