The Antidote To Brand Anarchy: The Customer Journey
|09/28/2016||Posted by BusinessMediaguide.Com under General World News||
Lesley Bielby, Chief Strategy Officer, Hill Holliday
Some recently conducted Hill Holliday CMO research told us that from a client perspective, hiring “best in class” specialist agencies to work alongside their lead agency is a good thing. From an agency perspective, while collaboration is sometimes challenging, we are all learning to put our clients and their brand before our own needs. And we finally understand, after years of trial and error, that different brains and different perspectives do make brand expression better.
But the downside of the multiple agency model is the real potential for brand anarchy, with each specialist agency and read more >>>