- The average cost of sponsored content on social media has increased as influencers have become more valuable to brands.
- In a recent report, IZEA, a company that connects marketers with influencers, found that the average price of a sponsored post on Instagram increased from $134.04 in 2014 to $1,642.77 in 2019.
- As Instagram Stories have become more popular with users, more brands are requesting their use in influencer marketing campaigns, according to industry insiders.
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As influencers have become more valuable to brands, the average cost of sponsored content on social-media platforms like Instagram has soared.
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