General World News

The biggest Sunday in football is also the biggest day of sales for salty snacks. Here’s how one company gets ready.

Frito-Lay brand-supplied

By Mike Del Pozzo, chief customer officer, Frito-Lay North America at PepsiCo

Are you ready for football’s biggest game of the year?

Frito-Lay is more than ready, thanks to a collective effort across everyone at the company — from the employees who make the snacks to those who deliver them to retail locations throughout the country. The focus of the Frito-Lay team is to have enough varieties of snacks available for millions of hungry fans during Super Bowl Sunday, which happens to be the largest retail sales day for salty snacks at $520 million.

We prepare for Super Bowl LIV all year and read more >>>

Source:: BusinessInsider.Com