The card rewards strategies issuers can use to win top-of-wallet status while maximizing returns
|08/18/2018||Posted by BusinessMediaguide.Com under General World News||
- US consumer debt is climbing to pre-recession levels.
- Competition driven by consumer card appetite in the US is hurting issuer returns.
- Business Insider Intelligence obtained proprietary survey data to understand which credit card features consumers value most, and what issuers should focus on to earn top-of-wallet status.
- Two-thirds of respondents cited rewards-related offerings as the leading driver of primary card status.
US consumers are hungry for credit card rewards. Seventy-five percent now have a rewards program attached to their most preferred card, up from 58% two years ago. And with consumer debt practically hitting pre-recession levels, it doesn’t look like anyone’s planning to slow read more >>>