The CEO of Roku explains the master plan that led it to blow away Wall Street expectations (ROKU)
|08/09/2018||Posted by BusinessMediaguide.Com under General World News||
- Roku announced second-quarter results on Wednesday that topped Wall Street’s expectations and helped boost its stock as high as 9% in after-hours trading.
- The company’s advertising business helped drive the results.
- Roku is benefitting from a long-term strategy to translate the success of its digital media players into creating a platform for advertising, company CEO Anthony Wood said.
Roku’s evolution from being a seller of inexpensive streaming video boxes, to being a significant player in the world of video advertising, took another leap forward Wednesday.
The company announced much better-than-expected second-quarter results, driven largely by its so-called platform business. Among other things, that read more >>>