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The Disney Marketing Machine Strikes Again


The stars are twinkling once again for Disney. The Star Wars franchise Disney acquired from Lucasfilm in 2012 for $4 Billion continues to pay dividends as Rogue One scores the second biggest December opening on record behind last year’s Star Wars release – The Force Awakens. It generated $155 million in box office during its North American weekend debut despite some “not so great” reviews.

Star Wars is a forever franchise

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. Even more exciting, total franchise read more >>>

Source:: HuffingtonPost.Com

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