The Disney Marketing Machine Strikes Again
|12/20/2016||Posted by BusinessMediaguide.Com under General World News||
The stars are twinkling once again for Disney. The Star Wars franchise Disney acquired from Lucasfilm in 2012 for $4 Billion continues to pay dividends as Rogue One scores the second biggest December opening on record behind last year’s Star Wars release – The Force Awakens. It generated $155 million in box office during its North American weekend debut despite some “not so great” reviews.
Star Wars is a forever franchise