The False Promise of Demographics
|09/23/2016||Posted by BusinessMediaguide.Com under General World News||
Our culture teaches us some assumptions (like money = sign of success) that are often internalized in our brains. We don’t even think of them as assumptions. They’re disguised as truths that we must all just simply accept. One such assumption relates to the way we, as business professionals, choose to study our customers and prospects.
Most of us presume that demographics (age, income, location, etc.) is the basic building block of research. We conduct focus groups by studying 18-24-year-olds, we dish out surveys after surveys studying Generation X, and conduct interviews studying 25-34-year-old women in urban centers. read more >>>