The FTC will investigate whether a multi-billion dollar business model is getting kids hooked on gambling through video games
|11/29/2018||Posted by BusinessMediaguide.Com under General World News||
- The Federal Trade Commission (FTC) will investigate the use of loot box micro-transactions in video games at the request of U.S. Senator Maggie Hassan of New Hampshire.
- Hassan and other critics of the digital goods have compared loot-box transactions to gambling and have expressed concerns that the business model introduces children to addictive behavior.
- The move follows a September statement from European regulators promising to explore the connection between loot boxes and gambling.
Video game loot boxes are facing a fresh round of scrutiny from United States officials as the Federal Trade Commission prepares to launch an investigation into the increasingly popular business read more >>>