The holidays are looking like a happy time for digital ads — and for Google, Amazon, and even Facebook (AMZN, FB, GOOGL)
|11/30/2018||Posted by BusinessMediaguide.Com under General World News||
- Digital advertising spending appears to be growing at a healthy rate this holiday season, Colin Sebastian, an analyst with Baird Equity Research, said in a new report.
- Ad spending on Google is growing faster than it did in the third quarter, he said, citing data from Merkle, which tracks the digital ad industry.
- Amazon is benefitting from marketers shifting their budgets to online ads from offline traditional ones, he said.
- Advertisers seem to be sticking with Facebook, according to the report.
This holiday season could be a happy one for the big players in the digital advertising business.
Google read more >>>