‘The industry is looking for alternatives to the duopoly’: Here are the potential winners and losers of AT&T’s acquisition of AppNexus (T, FB, GOOG)
|06/25/2018||Posted by BusinessMediaguide.Com under General World News||
- AT&T has purchased digital ad firm AppNexus for an undisclosed amount.
- That likely signals that the company’s plans to challenge advertising titans Google and Facebook.
- The deal has big implications for TV networks and platforms including Snap and Pinterest.
The company has agreed to purchase digital ad firm AppNexus, after Cheddar reported last week that a deal was likely in the works. Such a deal signals AT&T’s plans to challenge Google and Facebook read more >>>