Home » General World News » ‘The industry is looking for alternatives to the duopoly’: Here are the potential winners and losers of AT&T’s acquisition of AppNexus (T, FB, GOOG)

‘The industry is looking for alternatives to the duopoly’: Here are the potential winners and losers of AT&T’s acquisition of AppNexus (T, FB, GOOG)





Brian Lesser

  • AT&T has purchased digital ad firm AppNexus for an undisclosed amount.
  • That likely signals that the company’s plans to challenge advertising titans Google and Facebook.
  • The deal has big implications for TV networks and platforms including Snap and Pinterest.

Just two weeks after AT&T won a landmark ruling allowing its merger with Time Warner to continue without conditions, it appears its acquisition plans aren’t slowing down anytime soon.

The company has agreed to purchase digital ad firm AppNexus, after Cheddar reported last week that a deal was likely in the works. Such a deal signals AT&T’s plans to challenge Google and Facebook read more >>>

Source:: BusinessInsider.Com

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