Apple just introduced the iPhone 7 and it seems that the market already has two conflicting views about this product. Some predict it will be a big winner and others say it is yet another incremental improvement that will cause many prospective buyers to wait for the next model. The fact that most of the talk has centered around Apple’s decision to eliminate the head phone jack is more indicative of a minor change than a major breakthrough for Apple’s flagship product – one that accounts for two-thirds of the company’s revenue.
Marketing of the introduction
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