THE MOBILE BANKING COMPETITIVE EDGE REPORT: How banks rank on offering the features consumers say are critical for choosing a bank
|11/23/2017||Posted by BusinessMediaguide.Com under General World News||
This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. This report is exclusively available to enterprise subscribers. Check to see if your company has access.
Banks are going to new lengths to attract and retain customers with mobile features.
In BI Intelligence’s Mobile Banking Competitive Edge study, 83% of respondents said they use mobile banking. And banks are investing in mobile banking capabilities at unprecedented levels: Bank of America tripled its 2015 mobile banking budget in 2016, and maintained it through 2017, for example. Cutting-edge banking services are read more >>>