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The mother of the YouTube and 23andMe CEOs has a 5-letter catchword for raising successful children and she wrote a book about it (GOOG, GOOGL)

Palo Alto High School journalism teacher Esther Wojcicki, mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki.

  • Ester Wojcicki — the mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki — has a new book coming out on May 7 about how to raise successful children.
  • Wojcicki told Fortune in a recent interview that her approach can be applied by business leaders as well, and boils down to the acronym TRICK, which stands for: trust, respect, independence, collaboration, and kindness.
  • “If you treat employees the same way, if you believe in them and give them an opportunity to perform, then they believe in themselves,” Wojcicki told Fortune.
  • Read the full Fortune interview with read more >>>

    Source:: BusinessInsider.Com