The NBA and Louis Vuitton just announced a multiyear partnership that includes an LV-branded trophy case and a capsule collection designed by Virgil Abloh
|01/27/2020||Posted by BusinessMediaguide.Com under General World News||
- The NBA and Louis Vuitton have announced a multiyear partnership which will include a capsule collection designed by Virgil Abloh, Vuitton’s creative director of menswear, Women’s Wear Daily reported.
- In announcing the deal, the NBA deputy commissioner said that many professional athletes are often seen wearing luxury clothes, and they are the ones “setting the trends and setting the culture.”
- Vuitton will also design the travel case for the Larry O’Brien Trophy, which is given each year in June to the NBA team that wins the finals.
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