The new ‘Halloween’ movie used nostalgia to dominate the box office, and other horror franchises should take note
|10/22/2018||Posted by BusinessMediaguide.Com under General World News||
- The new “Halloween” movie made $77.5 million over the weekend, a franchise best and the second-biggest horror movie opening of all time.
- Exhibitor Relations box-office analyst Jeff Bock noted that nostalgia could have been a big factor in the movie’s success, as it brings back original “Halloween” star Jamie Lee Curtis and director John Carpenter, who produced and scored the new film.
- It signals a trend that has worked for Hollywood before, and could be applied to future horror movies.