General World News

The Next Frontier of Digital Advertising: Neutralizing Ad Blocking Though Ad Quality


By John Murphy, VP of Marketplace Quality at OpenX

Consumers’ tolerance for annoying, disruptive, irrelevant or offensive advertising is waning rapidly, buoyed by news articles covering the trend of ad blocking technologies. Digital advertising then, is at an inflection point where its future hinges on all players in the ecosystem, implementing and upholding higher standards for ad quality.

Despite the growing attention around ad blocking and bad advertisements, there is such a thing as a quality advertisement. It’s one that is timely, relevant, useful, contextual, minimally invasive, and clearly identified as an ad. On the other hand, bad ads are read more >>>

Source : HuffingtonPost.Com