In just a few months’ time, COVID-19 accelerated the digital shift era to forever change the way consumers approach home buying. This tipping point came after several years of rapid technology growth in our industry. In February 2019, we wrote an article predicting this seismic shift, detailing how mortgage lenders could and should prepare to not only survive the shift but thrive in the future digital age.
The trends we elaborated on two years ago, pre-COVID, are now the standard:
Digital is the new normal and technology is now the price of entry rather than a competitive advantage. Consumers don’t differentiate details ⇒
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