The top 10 categories for sponsored Instagram posts in 2019, 84% of which were produced by women influencers
|12/06/2019||Posted by BusinessMediaguide.Com under General World News||
- Female social-media influencers are dominating sponsored content on Instagram.
- In a recent report, Klear, an influencer marketing software platform that connects marketers with influencers, studied over 3 million sponsored Instagram sponsored posts worldwide with “#ad” as a hashtag.
- The company found that in 2019, 84% of sponsored posts on Instagram were created by female influencers.
- While the top category for sponsored Instagram posts was fashion, beauty took the top spot for Instagram Stories, with 25%.
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