The top Disney Plus exec says it will have to push beyond its family-friendly image to succeed, and its Netherlands test run hints at how (DIS)
|11/12/2019||Posted by BusinessMediaguide.Com under General World News||
- One of Disney Plus’ biggest challenges, when it launches in the US on November 12, will be pushing beyond the company’s family friendly image to attract a broader audience of streaming users, Kevin Mayer, the Disney exec overseeing the platform, said at a media event in New York in November.
- A two-month trial of the service in the Netherlands shed some light on how the effort is faring, execs at the event said.
- Marvel movies, which have an audience that skews older and male, were among the first titles that people watched after they signed up for the Disney Plus trial.
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