The whirlwind success of Netflix’s ‘You’ and ‘Bird Box’ shows it’s become a well-oiled FOMO machine
|01/21/2019||Posted by BusinessMediaguide.Com under General World News||
- With the swift success of “Bird Box” and “You” last month, in terms of viewership and cultural impact, Netflix showed its originals could create the type of water cooler talk that live TV was famous for.
- Netflix said “Bird Box” was watched by 80 million households in its first month, and “You” by 40 million.
- “For part of your Netflix subscription, you are in the zeitgeist,” Netflix’s head of content, Ted Sarandos, said recently.
- For the first time, I felt a tangible sense of FOMO before I’d watched these titles, and it wasn’t because they were groundbreaking works of art, it was because read more >>>