General World News

The YouTube metrics you should pay attention to if you want to earn money from brand sponsorships as an influencer

Eva Gutowski

  • Many influencers earn money online by promoting products within YouTube videos.
  • When deciding which influencers to work with, brands have stopped just looking for the ones with the highest subscriber or follower count, and are instead focusing on those with the most engaged followers.
  • To track if the investment in an influencer campaign was worth it, brands look at how many viewers are engaging with a product link, the geographical information of viewers, and video analytics, like how long a viewer is watching for and at what point they are dropping off.
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Source:: BusinessInsider.Com