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There are some ‘troubling trends’ in sports drinks — and that’s bad news for Pepsi (PEP)





Gatorade

  • Pepsi’s Gatorade drink will likely continue to be a drag on the business given the waning popularity of sports drinks in the US.
  • Customers are choosing water over sports drinks, and many name health and wellness concerns as a reason for their change in behavior.
  • US sports drinks are losing market share.
  • Watch PepsiCo trade in real-time here.

More and more Americans are ditching sports drinks for bottle or tap water due to health and wellness concerns, and that doesn’t bode well for beverage maker Pepsi.

Gatorade, the company’s key sports drink, has been a drag on business and read more >>>

Source:: BusinessInsider.Com

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