- Interbrand, a brand consultancy firm, ranked the world’s biggest companies.
- They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company.
- Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.
- View Markets Insider’s homepage for more stories.
Brand image can be a huge factor for companies and their success, often influencing consumer decisions with it.