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These four charts show how Facebook’s business is changing thanks to Instagram (FB)





Kevin Systrom, CEO and co-founder of Instagram, prepares for Wednesday's announcement about IGTV in San Francisco on June 19, 2018,.

  • Instagram is becoming a big hit with advertisers.
  • It’s not hard to understand why — the number of ad impressions it’s delivering is surging, as is the traffic it’s sending advertisers’ way.
  • As a result, advertisers’ are upping their Instagram budgets.

Facebook’s $1 billion bet on Instagram is looking more and more like a bargain.

The photo sharing site, which Facebook acquired in 2012, is growing much faster than its parent company in terms of advertising spending and impressions. And it’s becoming an increasingly important part of advertisers’ budgets.

Advertiser spending on Instagram has “grown pretty dramatically quarter to quarter,” said Andy Taylor, associate director read more >>>

Source:: BusinessInsider.Com

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