These four charts show how Facebook’s business is changing thanks to Instagram (FB)
|07/21/2018||Posted by BusinessMediaguide.Com under General World News||
- Instagram is becoming a big hit with advertisers.
- It’s not hard to understand why — the number of ad impressions it’s delivering is surging, as is the traffic it’s sending advertisers’ way.
- As a result, advertisers’ are upping their Instagram budgets.
Facebook’s $1 billion bet on Instagram is looking more and more like a bargain.
The photo sharing site, which Facebook acquired in 2012, is growing much faster than its parent company in terms of advertising spending and impressions. And it’s becoming an increasingly important part of advertisers’ budgets.
Advertiser spending on Instagram has “grown pretty dramatically quarter to quarter,” said Andy Taylor, associate director read more >>>